S.A. Bachman (b. Columbus, Ohio, resides in Los Angeles) is a socially engaged artist, advocate and educator. She is the co-founder of two artist-activist collaboratives, THINK AGAIN and LOUDER THAN WORDS. She recruits art in the service of public address and her socio-political critiques expose the insidiousness of sexism, white privilege and conformity. Working at the intersection of art and social justice, she employs appropriated images to explore how the mass media structures our conceptions of race, class and gender. Bachman was a Senior Lecturer at The School of the Museum of Fine Arts Boston from 1991-2011 and a Senior Lecturer at Otis College of Art and Design, Los Angeles from 2009-2014.
Bachman’s photographs analyze conventional female roles within the familial structure and, by implication, the patriarchal culture at large. Through a confluence of image appropriation, language and monumental scale, she examines the correspondence between fact and fiction and the deceptive demarcation of public and private. By deftly manipulating popular representations of suburban malaise and out-of-context advertisements, Bachman turns the seemingly innocent, but obviously offending, image against itself. She painstakingly employs text, juxtaposing an anonymous voice of authority with conversational artifacts to expose racism, sexism, conformity and the politics of representation. Her photographs disclose consumer appetite and the denial of dysfunction as underlying the mass media’s construction of family in the United States. Bachman attacks the vicious cycle in which the media, once having established this false norm, projects it back onto the family realm as a model for behavior, expectation and desire.