Roe Ethridge is a postmodernist commercial and art photographer, known for exploring the plastic nature of photography – how pictures can be easily replicated and recombined to create new visual experiences. He often adapts images that have already been published, adding new, sculpted simulations of reality, or alternatively creates highly stylized versions of classical compositions, such as a still life bowl of moldy fruit which appeared on the cover of Vice magazine, or landscapes and portraits with surprising elements. After participating in the 2008 Whitney Biennial, his work has been collected by several leading public museums, including the Museum of Modern Art, Institute of Contemporary Art, Boston, Museum of Contemporary Art, Los Angeles, and the Tate Modern. In 2010, his work was included in the MoMA’s 25th Anniversary New Photography exhibit.
Born in Miami, Florida, in 1969, Roe Ethridge grew up in the Atlanta, Georgia area. He attended Florida State University and graduated with a BFA in Photography from the Atlanta College of Art. In 1997 he moved to New York City and started his commercial photography career, over time providing catalog images, editorial and fashion shots, and working for publications including New York Times Magazine, Allure, Spin, Vice and Wired. The same year he moved, he also had his first solo exhibition, in Zurich, Switzerland, and participated in the Atlanta Biennial, at Nexus Contemporary Art Center. By the 2011 Deutsche Börse Photography Prize competition, the Jury advanced him to the four finalists.