Rocky Schenck (born April 18, 1955) is an American photographer and music video director. Schenck has photographed several album covers and has written and directed numerous music videos and short films. He has shot fashion, editorial and portraits for magazines such as Vogue, Rolling Stone, Time, New York Times, Entertainment Weekly, and others. Schenck has collaborated with personalities in the music and entertainment world ranging from Alice in Chains, Jerry Cantrell, Adele, Ozzy Osbourne, Robert Plant, Willie Nelson, B.B. King, Stevie Nicks, Nick Cave, P.J. Harvey, Annie Lennox, Alison Krauss, Ray Bradbury, Ellen DeGeneres, Baz Luhrmann, Kylie Minogue, T-Bone Burnett, Joni Mitchell, The Cramps, Tom Cruise, Johnny Mathis, Linda Ronstadt, Sheryl Crow, Josh Duhamel, Diana Krall, Brian Wilson, Donna Summer, Nicole Kidman, Gary Coleman, k.d. lang, Jerry Lee Lewis, Natalie Cole, Gloria Estefan, Neil Diamond, Laurence Fishburne, Gladys Knight, Frances Bean Cobain, and Rod Stewart.
Schenck was born in Austin, Texas, and when he was five years old his family moved to an isolated 800-acre ranch in central Texas, near the town of Dripping Springs, where his view of the outside world came from the movies he watched on television. “Movies were the closest things to the dreams I was having”, Schenck said. Schenck’s ancestors included two noted Texas painters, Hermann Lungkwitz and Richard Petri.