Joone is an American entrepreneur, photographer, director and producer. For directing pornographic films, he won AVN Award twice. In 1993, Joone founded American pornographic movie studio Digital Playground and was a co-owner of the company until it was acquired by Manwin in 2012.
He founded the Digital Playground company in 1993 when he was 25 and still a student, initially making adult CD-ROM computer games.[6]