William Stanley “Bill” Apter (born October 22, 1945) is an American photographer and journalist specializing in professional wrestling. He was an editorial staff member and photographer for several magazines during the 1970s, 80s and 90s, notably Pro Wrestling Illustrated. These magazines often reported wrestling in kayfabe, focusing on the storylines and angles rather than reporting “backstage” goings on. Apter was so closely associated with these magazines that they were often known as “Apter Mags.” The influence of these publications in the days before cable television and the internet was such that Apter has been credited with launching the careers of many young wrestlers whom he featured on magazine covers.
Bill Apter made his debut as a writer in January 1970, writing for his first employer in publishing Stanley Weston (who he also credits as his mentor). He became a reporter, writer and photographer for several wrestling and boxing magazines published by Weston, including The Wrestler and Inside Wrestling. He was eventually promoted to the senior editor spot at Weston’s wrestling publications.