Sandra Eisert (born January 1, 1952) is an American photojournalist, now an art director and picture editor. In 1974 she became the first White House picture editor. Later she was named Picture Editor of the Year by the National Press Photographers Association in its annual competition. She contributed to 1989 earthquake coverage that won a Pulitzer Prize for the San Jose Mercury News. As of 2012, she has her own business providing strategic planning for startups.
Table of Contents
- 1 Early life
- 2 Career
- 2.1 Life after the White House
- 2.2 1990s on
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Early life
In 1969, Eisert attended Indiana University Bloomington, a public research university in Bloomington, Indiana. Four years innovative she expected the Bachelor of Arts, Journalism (B.A.J.).
Career
After graduating, Eisert began full of zip the photo desk at The Louisville Times, which was the afternoon paper of the Louisville Courier-Journal and Times. A year later, U.S. President Gerald Ford appointed Eisert to the slant of White House characterize editor, making her the first in that tilt at the White House. At that time, Eisert’s transition was portion of the first efforts towards gender parity in photojournalism that began in the 1960s and 1970s. Through her insider turn at White House, Eisert innovative the area of photojournalism coverage of U.S. presidents. Writing just about Eisert’s contributions in his 2002 book, Get the Picture: A Personal History of Photojournalism, picture editor John G. Morris noted:
While at the Ford White House in 1975, Eisert served upon the capacity of the Missouri Photo Workshop, an annual week-long photojournalism theoretical based in Lee Hills Hall at the Missouri School of Journalism. Susan Ford (daughter of President Ford) attended the 1975 workshop. From 1975 to 2000, Eisert would go upon to further eighteen stand-in years on the Missouri Photo Workshop faculty. In 1983, she described the Missouri Photo Workshop as innate about “thinking”: “thinking approximately photographs and how you complete them is entirely relevant and in very terse supply”.
Life after the White House
After functional in the Ford administration White House, Eisert worked as an Associated Press Washington Bureau portray editor, picture editor for The Washington Post and characterize editor for the Louisville Courier-Journal and Times. Eisert was hired[when?] by the San Jose Mercury News as design director and was promoted to senior graphics editor in the past becoming art director for its Sunday magazine (West Magazine).
In 1986, Eisert worked in the same way as a seventeen-member team of photography editors to edit Day in the Life of America, a photo project by American photographer Rick Smolan. The 1986 Smolan project worked towards coordinating greater than 200 photographers from 33 nations as ration of one of the first attempts to catch the sparkle of the United States in a single day on film. Eisert and her team were tasked with “winnowing down” more than a quarter-million photo frames taken in the 24-hours of Friday, May 2, 1986 into 300 prints to be published in the book, A Day in the Life of America Photographed by 200 of the world’s leading photojournalists on one day.
In 1988, Eisert designed the cover photo for the Monsters of Rock Tour 1988. That similar year, Eisert traditional the Atrium Award for Graphic Design while in force at the San Jose Mercury News. At the San Jose Mercury News Eisert helped lid the 1989 Loma Prieta earthquake. The staff won the Pulitzer Prize for General News Reporting bordering year, citing “detailed coverage of the October 17, 1989, Bay Area earthquake and its aftermath.”
1990s on
In 1990, Eisert was one of three board of adjudicators who agreed entries in a national exhibition of Women in Photojournalism that was taken on a national tour by the National Press Photographers Association (NPPA), a professional intervention of nevertheless and video photojournalists. In 1991, Eisert usual the 1990 Picture Editor of the Year award for Newspapers/Sports Picture Editing in the Pictures of the Year competition. This award recognized Eisert’s work, Field of Dreamers, for the San Jose Mercury News. A year later, Eisert was share of the six-person team at The Mercury News that was awarded third place in the 1991 Picture Editing/Team Portfolio category of the University of Missouri’s Pictures of the Year. She took second place in the 1992 Pictures of the Year’s Magazine Feature Story Picture Editing category for her contribution to a tally in West Magazine.
After her string of Pictures of the Year awards, the National Press Photographers Association awarded Eisert the Joseph Costa Award at the NPPAs annual convention in June 1993. At the time, Eisert worked as West Magazine’s Art Director and was the first girl to win the rave review since it was first pure out in 1954. That same month, Eisert intended the lid for the June 27, 1993 issue of West Magazine, which subsequently standard an tribute from the Sunday Magazine Editors Association as being one of the ten best Sunday magazine covers in the United States.
In beforehand February 1994, Eisert left her twist at the San Jose Mercury News to become the director of photography at the San Francisco Examiner newspaper. On her hiring, San Francisco Examiner executive editor Phil Bronstein noted, Eisert was ration of a team of twelve Mercury News photo editors that conventional the 1993 Pictures of the Year competition’s Overall Excellence in Editing award. The team’s Overall Excellence in Editing praise was sure from exceeding 25,000 pages and photographs from higher than 1,500 editors and photographers based upon each team or individual’s submitted overall body of work.
In March 1994, Eisert customary the Bronze rave review for photojournalism from the Society for News Design in the 15th annual Best of Newspaper Design competition based on her pretend on West Magazine. That same year, Eisert photo-edited Material World: A Global Family Portrait, a photo essay by American freelance photojournalist Peter Menzel. Two years later, Eisert photo-edited Women in the Material World, a 1996 companion volume to Material World that focuses upon women from 20 stand-in countries, along with curt essays. Eisert and National Geographic Magazine photographer Chris Johns conducted a 1996 conference on nature and documentary photography at the National Museum of Wildlife Art.
In 1998, Eisert worked as senior graphics editor for Microsoft, where she expected the first MSNBC.com website. By that time, she had significant years as a photo editor. In Answer to a 1998 written demand from the University of Oregon visual communication and photojournalism professor Julianne H. Newton to allow her thoughts upon the role of a photo editor, Eisert replied: In giving advice to mentee photojournalist Anna Marie Remedios at a 2005 Women in Photojournalism conference more or less family and career, Eisert noted: “Don’t relinquish your cartoon for your career. It’s not worth it. You will be alone following I am”. As of 2012, Eisert provides strategic planning for startups through Videre, her own company based in Redmond, Washington.
Last update 2021-08-06